A UniversalProduct is something that can - in principle - be used by every human being in the world. So everyone can be interested in this product, there is an audience and Media can write about this.
Examples:
- food
- drink
- clothes
- housing
- money
- energy
- cars
- cell phones
- tv-sets
- cameras
- camcorders
- computers
- ...
Examples from IT & Internet:
- computer operating system (MS Windows)
- text writing (MS Word)
- ...
Free examples from the IT & Internet:
- FreeSoftware
- free universal knowledge (WikiPedia)
- free universal searching (Google)
- free photo storage (FlickR)
- free video storage (YouTube)
- ...
Counter-Examples:
- specific knowledge (howto become a baker, Meatball)
- WikiWiki - about patterns and software development