A UniversalProduct is something that can - in principle - be used by every human being in the world. So everyone can be interested in this product, there is an audience and Media can write about this. 

Examples:
* food
* drink
* clothes
* housing
* money
* energy
* cars
* cell phones
* tv-sets
* cameras
* camcorders
* computers
* ...

Examples from IT & Internet:
* computer operating system (MS Windows)
* text writing (MS Word)
* ...

Free examples from the IT & Internet:
* FreeSoftware
* free universal knowledge (WikiPedia)
* free universal searching (Google)
* free photo storage (FlickR)
* free video storage (YouTube)
* ...

Counter-Examples:
* specific knowledge (howto become a baker, Meatball)
* WikiWiki - about patterns and software development